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This site jbbowling.com states the following, "Joshs goal is to provide instruction on all aspects of the sport of bowling to help educate and teach bowlers who want to improve their game." We noticed that the website stated " Everyones bowling game is at a different level and Josh understands that and will help you reach whichever level is next for you! The book has finally arrived! Click the link of the left for more information and how to order your very own copy today." It also stated " Do you have the right equipment in your hand? Check out www. For the latest equipment available." The header had Bowling Book as the highest ranking keyword. It was followed by Energy in Motion, Josh Blanchard Book, and Bowling Coach which isn't as ranked as highly as Bowling Book. The next words the site used was JB Bowling. Bowling was also included but could not be understood by web crawlers.